Experience
Katalyst Productions – Content and Brand Manager | Hungry for Home
Philadelphia, PA | Oct 2024 – Present
- Grew total social following by over 50,000 across Instagram, TikTok, YouTube, Pinterest, and Facebook through platform-specific strategies.
- Drove 101,000 website visits and $52,000+ in attributed sales via SEO content, newsletters, and product campaigns.
- Led cross-platform content calendars and coordinated influencer partnerships aligned with brand goals.
- Used audience research and competitive analysis to refine positioning and drive engagement.
Vanguard – UX Researcher Co-op
Philadelphia, PA | Mar 2023 – Sept 2023
- Facilitated 15 one-on-one client interviews to uncover key insights and compiled comprehensive research findings for internal stakeholders, driving data-informed design decisions that led to improved app design and project outcomes.
- Identified and presented 10+ key improvement opportunities through qualitative data analysis, leading to enhanced app functionality and user satisfaction.
- Enhanced user engagement by developing a new in-app educational experience for novice investors, improving understanding of key financial concepts.
Center for Functional Fabrics – Communications Design Assistant Co-op
Philadelphia, PA | Mar 2022 – Sept 2022
- Boosted visitor engagement by 15% through the design of an interactive map prototype, informed by extensive research and validated by 3 rounds of usability testing.
- Designed a comprehensive informational framework, enhancing the efficiency of the e-textile R&D process by standardizing documentation protocols and workflows.
- Transformed complex information into user-centered design concepts that guided product development and ensured a seamless user experience.
Diggs Pet – Interactive Digital Media Designer Co-op
Remote | Apr 2021 – Sept 2021
- Designed 20+ responsive web pages in Figma, ensuring 100% consistency and brand alignment by leveraging the design system and adhering to brand guidelines.
- Created 50+ social media graphics with Adobe Photoshop, Illustrator, and XD, leading to a 20% boost in engagement and improved brand visibility across social platforms.
- Collaborated with marketing and design leads on 5+ projects to develop brand-aligned content, enhancing social media presence and boosting campaign effectiveness.
Education
Drexel University – MBA, Marketing (Anticipated Sept 2025)
Philly-SIDA Academic All-Area Team, 2025
Drexel University – BS in Design Arts, User Experience and Interaction Design (June 2024)
Summa Cum Laude, Dean’s List 2019–2024, CAA High Honor Roll
Skills
Technical: Digital Marketing Strategy, Social Media, SEO, Content Writing, Research, A/B Testing, Surveys, Analytics, Brand Positioning, Video Editing, Front-End Dev
Software: Google Analytics, Meta Suite, Figma, Lightroom, Canva, Adobe Creative Suite, YouTube Studio, Qualtrics, ShopMy
Leadership
Division I Lacrosse Captain, 2024–2025 | Intensive Course Abroad: Czech Republic, 2023