Client name omitted for privacy – full version available on request
Role: Digital Marketing Lead
Platform: YouTube, Instagram
Timeline: Oct 2024 – June 2025
Opportunity
This brand had built a strong Instagram following but lacked traction on YouTube. With only 10K subscribers and minimal discoverability, we saw an opportunity to turn long-form storytelling into sustainable growth.
Strategy
I implemented an SEO-first approach to YouTube. This included keyword research, competitive audits, optimized titling, and intentional thumbnail design. We also introduced strategic content sequencing (series format) and supported video launches with cross-platform promotion and paid boosting when aligned with seasonal pushes.
Execution
- Created content calendars tied to seasonal search intent and audience interests (e.g., Fall, Winter, Spring series)
- Optimized all video metadata: titles, tags, thumbnails, descriptions
- Allocated a budget for paid advertising to boost top-performing videos and used analytics to refine strategy
- Coordinated blog + email newsletters + Instagram to drive launch awareness
Results
- YouTube subscribers grew from 10,035 to 21,500 (+114%) between October 2024 and June 2025
- Total views reached 681K with 7M impressions and a 5% click-through rate
- Top video reached 55K views; average views tripled
- SEO-based titles now consistently drive long-tail search traffic
- Instagram followers increased from 125K to 160K (+28%)
+114%
YouTube Subscriber Growth
681K
Total Views
7M
Impressions
55K
Top Video Views
This project taught me how to blend storytelling with performance marketing. Optimizing for platforms like YouTube doesn’t have to compromise brand voice – in fact, it made the content more discoverable, relevant, and resonant. I managed this strategy independently from start to finish, leading every decision and execution through research and experimentation.